Radiant Roots was founded by two brothers, Jeremy and Richard Hernandez, with a shared goal of creating hair products made with clean, natural ingredients. After trying countless products already on the market, and finding that many missed the mark in performance, quality, or price, we decided to create our own.

Over time, we tested more than 30 formulas before landing on one we genuinely loved and felt confident sharing. We handed out samples, listened closely to feedback, and refined the formula again and again.

This is just the beginning. More products are on the way, and we’re excited to serve you as Radiant Roots continues to grow.